Meeting our customers' needs
With a view to always and everywhere satisfying customers with a wide assortment of good-value products, Selex puts its sophisticated marketing tools at the disposal of its members, which are thus able to tailor their range of products to what customers are demanding and to keep up with emerging and evolving trends in each segment.
These segments include traditional-local fare, health foods and products, organic produce, and pet food. These segments are among the most dynamic today, but great care is needed to ensure that the range of products is complete, sufficiently varied and, above all, specifically attuned to local tastes and demand.
Selex provides its members with a full-spectrum view of the market and offers increasingly sophisticated segment-specific models using which they may continue to deliver a comprehensive range of high-quality and recognizable products to customers.
Targeted promotions that make all the difference
million loyalty cards
huge discounts on more than 3.500 products
million euros in savings for families
of total sales made up of promoted products
Selex’s promotional programme for 2018 is designed to enhance customer satisfaction while underscoring the increasing the distinctiveness of its brands and sales outlets. Instead of simply organizing its promotions by product category, Selex has adopted an approach that is shaped by customer needs and lifestyles.
The programme focuses on the segments that are currently most in vogue among customers and involves thematic and targeted promotional activities carried out in collaboration with brand producers.
Numerous themed events are planned for the year. The main target segments are school, breakfast, beauty, health and well-being, beer and pet food, which will alternate with promotional campaigns that are more properly “seasonal” in nature and involve a carefully selected array of very competitively priced products. Throughout the year, our loyalty card holders (who now number almost 6 million) will enjoy the benefits of 26 Special Discount Promotions, each lasting either two or four weeks, and will be able to make large savings on more than 3,500 products.
Hot on the heels of past successes, Selex has lined up some major events for 2018 centred around brands that have a powerful promotional and emotional impact.
A major advertising and promotional drive
Selex intends to back up its promotional offers with a far-reaching advertising campaign across various media channels.
The promotion of name-brand products will involve in-Company communication campaigns that focus on the various specialist lines. Promotional posters and folders are planned for inside the stores along with light-hearted and fun advertisements on the main national radio stations. Further, coordinated signage and promotional materials have been set up inside and outside the stores to strengthen the association between the stores themselves and the Selex and Vale brands that they sell.