1964. This year marked the founding of the voluntary Italian A&O consortium, formed by a group of food wholesalers.
In a few years, the members companies grew and were transformed into streamlined distribution hubs. The voluntary coalition was named Consorzio A&O italiano.
1979. The Consorzio founded Selex Gruppo Commerciale, the open member Group that welcomed the arrival of new companies and as a result, expanded across the country. A major step up in quality, which reinforced the cooperation and exchange of expertise among members, and the role of a headquarters that continued to focus on marketing and services.
Over the years, Selex has witnessed the launch of innovative new nationwide promotional and advertising plans which resulted in greater widespread brand recognition and gave rise to a rewarding collaboration with the producers and industry.
1984.Twenty years have gone by since A&O was founded and Italian retail has made enormous strides, by making constant improvements and sealing the success of the self-service sales formula.
In these years, Selex shored up its strategy as a multichannel, open commercial group. Concurrent with its twentieth anniversary, it opened its new offices in Trezzano sul Naviglio, near Milan.
Meantime, member companies opened the first stores with the Famila brand, an innovative format of supermarkets that integrate food and non food product assortments, entering into the large-scale supermarket segment.
The next-generation of Group supermarkets, the called Super A&O, made their debut in the eighties. Super A&O brought a significant change in the layout of these modern sales outlets, with the development of a level of service and the detail in the arrangement, to achieve greater customer satisfaction.
Some of the ideas included new fresh food sections, a deli section, fresh fruit and vegetable, meats, and bakery, lending special emphasis to quality.
Nineties. In the early Nineties, another step change occurred as member companies and Selex’s association-based structure became more clear-cut. Over this decade, the Group achieved its full potential by bolstering and developing hypermarkets, superstores and shopping centres. By the turn of the millennium, Selex had more than 1600 sales outlets on almost 1,000,000 m² of retail space. Turnover in 1999 amounted to 8,100 billion lire (more than €4 billion).
Major progress was also achieved in distributor-brand products: quality products guaranteed by the Selex brand. Solid foundations were in place to begin the Third Millennium on the right foot.
2000’s. Years of growth and landmark achievements.
By 2004, forty years after it first began operations, Selex had become Italy’s fifth-largest national distributor with turnover of €6 billion, 7% market share and 2 million loyal customers.The ESD Italia retail and marketing alliance, founded in 2001 by Selex and Esselunga, today consists of Selex, Agorà Network, Acqua & Sapone, Sun and Aspiag. It is one of the top retail alliances in the country. Another recent achievement is entering into partnership with EMD, European Marketing Distribution, which is Europe’s no. 1 retail alliance.
Today. Selex is Italy’s number three player with a market share of 11.3% (Source: IRI, June 2015) and turnover of €9.850 billion.
It currently has 5.7 million loyalty cardholders and over 5000 distributor-branded products.