Continuous innovation for an always-open dialogue
With the aim of keeping the dialogue between Partner Companies and Customers active and continuously improving it — while strengthening loyalty — Selex Group develops its communication activities and promotes marketing initiatives that are constantly renewed at both local and national level. These initiatives are wide-ranging and include loyalty programmes and promotional campaigns, integrating all channels: offline, online and, through the Retail Media project, in-store.
Coordinated promotional initiatives
Protecting consumers’ purchasing power remains the main commitment of the joint promotional plan between the Partner Companies, confirmed by Selex Group also for 2026. Activities include thematic events coordinated at national level and implemented in stores. In the coming months, numerous CRM campaigns profiled on Customers’ purchasing behaviour are planned, dedicated both to branded manufacturers and private label (PL) products. Traditional seasonal initiatives and Big Discounts campaigns will also continue, targeting the 9 million loyalty cardholders.
In 2025, these actions enabled customer households to save a total of approximately €1.1 billion, with promotional sales accounting for 28.4% of total sales.
Increasingly integrated communication campaigns
While the Group’s digital and social activity is strengthened through a greater focus on video content, investments continue to support Selex’s mainstream private label brands: Selex, Consilia, Il Gigante and Vale. For the Selex brand, the communication initiative called “Spesa Difesa” evolved its message in 2025 and will continue in 2026.
The “We are Famila” campaign is also underway: after its social rollout, it reached stores with the “We are Famila on the road” initiative, directly engaging customers. This plan is set to continue, with a new commercial and further in-store activities. In addition, online activities dedicated to CosìComodo have been relaunched. In 2026, however, a revision of the platform’s communication and the launch of its Instagram profile are planned. Finally, for the C+C banner, the production of content aimed at professionals will continue.
Among the main new developments is the launch of Selex Media, the Group’s retail media division, which enhances its physical and digital spaces by offering brands advanced, measurable tools to engage households in a targeted and effective way.