The multichannel strategy
The Selex Group is a diffuse presence in Italy with retail outlets in 100 out of 107 provinces.
Its retail network is made up of 3,207 stores with a total floorage of 2.9 million square meters.
Fortified by its vast experience in the management of diverse retail formats, be they a local supermarket or the latest generation superstore, a minimart or a discount emporium, the Group has grown and expanded with a judicious sense of measure that takes account of the needs and peculiarities of the local areas in which it operates. In 2020, the 18 Partner Companies that currently make up the Selex Group generated a turnover of € 16.2 billion. The Group’s earnings, which notably outperformed the market average, result from its appeal to customers looking for a retailer in which they can place their trust, as well as from its ability to remain as price competitive as ever and a staunch defender of value for money.
Total Retail Outlets
Cash and Carry
The Selex Sales Network - updated to 01/2021
A mix of national and regional brands
Selex is a multibrand group that encompasses not only national names such as Famila for supermarkets, superstores and mini-hypermarkets, A&O for neighbourhood supermarkets, C+C for cash & carry, and Animali Che Passione for pet stores, but also region-specific brands that are both important for and appreciated by local communities, where they are often also market leaders.
Selex and its partner companies have proven themselves adept at capitalizing on this patrimony of local retail by keeping the stores modern and up to date.
Years of presence in the local economy have honed the skills of these stores at building up good relations with their customers to whom they offer a shopping experience that is both up to date and distinctive.
By combining quality, efficiency and service with a continual renewal of store formats and product assortments so as to keep up with new trends in the market, every regional retail brand of the Selex Group enjoys the trust and recognition of its local customers.