National Brands

Quality and value for money make Familia the best choice

Familia, the Group’s national brand for supermarkets, superstores and mini-hypermarkets, continues to go from strength to strength. The Familia retail network currently consists of 260 stores, employing more than 6,000 employees and generating a turnover of approximately €2.2 billion. During 2021, Selex intends to expand its presence up and down the country by opening a series of new supermarkets and superstores.
Familia is a name deeply rooted in the Italian supermarket tradition. The “Familia” brand comes in four different formats, each of which is popular with millions of consumers week after week. They are: Famila, Famila Superstore, Iper Famila and Famila Market, the last of which is a small-medium-sized format that was successfully launched two years ago.
Famila has repeatedly been identified in market surveys as the supermarket offering the best value for money in Italy.

A&O, the neighbourhood store

A&O, the Group’s national retail brand for neighbourhood supermarkets, convenience stores and minimarkets, has more than 400 outlets distributed from north to south across the country. Constantly attentive to customer needs and always in step with the times, A&O is synonymous with modernity, speed and high quality. Its deep local roots mean that A&O also retails a wide array of foods and wines that have been produced locally, and thus promotes and defends the Italian tradition of excellence in this area.

C+C cash&carry, a name you can trust

Selex is the second-largest distributor in Italy in the cash & carry segment where it operates 90 “C+C” stores. By reconfiguring its in-store format over the years, C+C has expanded its range of products and thus become a trusted name, especially for the “HoReCa” (Hotels/Restaurants/Cafes) customer segment. Offering an extensive range of products, value for money and first-rate service, C+C has sealed its reputation for professionalism by employing highly trained and specialized staff.

Animali che Passione

“Animali che Passione” is the flagship of the Selex pet store portfolio.
With 20 outlets in 5 regions, the store offers a full assortment of products for domestic animals ranging from food and accessories to pet hygiene and health goods. By retailing the best brands in this specialized channel and remaining constantly on the look-lout for the latest products, an Animali che Passione store is the go-to place for people who want what’s best for their pets. The key to the success of the chain is the service it provides at the point of sale thanks to a qualified staff who know how forge mutually profitable relations with customers.
In 2021 the chain will continue to expand with the opening of at least 5 new stores. In spite of the current situation, growth in this market segment shows few signs of slowing down.

Così Boom in online shopping

Selex has increased its e-commerce presence through Cosicomodo, an online sales platform used by seven Selex Group retailers with a combined total of 64 outlets. Intuitive and easy to use, CosìComodo has seen strong annual increases both in turnover as a whole and in the average value of checkout receipts.
To bolster the service, the original drive, click & collect feature has now been complemented with a home delivery option available in 300 postal districts located in various regions all over the country.
The current year holds much in store. In January, the new CosìComodo app was launched. The intuitive and easy-to-use app makes it possible to order groceries from a smartphone or tablet.An option for payment on delivery will also be added to the app in response to customers’ demands. The app will soon  also feature a home delivery service that can be used by even the smallest stores, which, until now, had been restricted to offering a “click & collect” service only. Also coming soon for customers of the CosìComodo platform is the ability to place orders by telephone


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